Quotes
“Identity is the foundation of any functional data economy. Without a stable, interoperable identity layer, reliable data collection, cross-sector collaboration and measurable activation are impossible. Cross-telecom ID establishes a unified identity standard at national scale, creating the structural conditions for a sovereign and accountable data ecosystem.”
— Vitalii Morozenko, Founder and CEO, myGaru
“Kyivstar’s role is not only to provide high-quality connectivity, but also to help protect subscribers in the digital space. Third-party cookies and device identifiers, which businesses use to collect behavioural data and deliver advertising, also allow anyone — including foreign intelligence services — to track Ukrainians’ online activity. The implementation of myGaru technology is a step towards an innovative advertising environment that combines effectiveness for businesses, user privacy protection and a responsible approach to data security.”
— Andrii Zheliezniak, Director of Big Data, Kyivstar
“For Vodafone Ukraine, it is essential that the development of new data-driven solutions goes hand in hand with responsibility toward our customers. We confirm the high level of network security and the protection of subscriber data, which remain fundamental principles in the deployment of any new technologies, including cross-telecom identity based on myGaru technology. At the same time, as one of the pioneers of operator-led Big Data services in Ukraine, we see strong potential in this approach to support the development of a transparent and efficient data ecosystem, one that creates value for businesses while maintaining high standards of privacy and user data protection.”
— Sergiy Boryslavskyi, Director of Digital Product Development, Vodafone Ukraine
“For lifecell, it is fundamentally important that the introduction of new technologies does not change our core approach: subscribers' personal data is not shared and is not used for individual tracking. The myGaru-based solution operates exclusively with anonymised and aggregated data within the operator's secure infrastructure. This gives the market a modern tool for developing digital services without compromising user privacy.”
— Kateryna Shulha, Head of Big Data Projects and Programmes at lifecell
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